A few weeks ago, more than 60 marketers and technologists from 36 leading professional services organizations joined us in Chicago for the 3rd annual One North Experience Lab. This year, the theme was Reimagine Marketing. Over the course of two days, we challenged attendees to take inspiration from the past and mix it with the present to develop agile marketing strategies for the future. To read the experience of one ExLab attendee, check out this post.
Find a short description of each session below, along with a link to watch the presentations and download the presentation slides:
The One North Experience Lab is a different kind of event, but I suppose that’s to be expected since One North is a different kind of agency. One North is an independent agency with an innovative and inspired nature that is reflected in their brand, their thinking and their work.
Bright and memorable personalities are abundant among the folks at One North, and together they have designed an approach to interactive marketing that’s theirs and theirs alone. The Experience Lab brings this distinctive approach to life in the form of 14 presentations delivered over one and a half days. As each presenter took the floor, you could see how he or she contributes a vital component of an overall campaign.
Digital marketing technology options have multiplied exponentially over the past few years. Navigating the platforms is daunting, but knowing what to do with them can be even more harrowing. Jeff Small, One North’s Director of Technology Solutions, will give tips and techniques to build a solid digital marketing foundation to connect you with clients and prospects, enabling a seamless customer experience across channels.
Over the past few weeks, we have looked at ways that a digital marketing platform can help increase engagement with your customers. While it may seem like you have a lot of work ahead of you, it’s actually easier than you may think to get started. In this, the last post in the series, I will give you some tips on taking the first steps to implement a solid digital marketing technology plan.
Last week, we held our third annual One North Experience Lab. In the days ahead, we’ll be sharing a recap of the event, slides from the sessions as well as videos from the event. In the meantime, we thought we’d share with you the official Reimagine Marketing playlist!
You will notice these are all cover songs – in the spirit of our Reimagine theme, we thought it appropriate to choose only songs that have been reimagined in their own way. Enjoy!
Another month means another post in our “Best of” Series! Here are some highlights from across the interwebs over the past month.
ARTICLES TO READ
Related Content Boosts Pageviews, When Done Right
This article from the Nielsen Norman Group includes some great tips for increasing the likelihood that site users will see and interact with related content within a site.
“Too many websites miss opportunities to engage readers. The problem is often not the content, but its discoverability: it’s about visitors not knowing more of it exists.”
- Hoa Loranger, Nielsen Norman Group