Congrats @WestMonroe on the launch of your new careers site! #1NLaunches



There are only a couple more weeks left in 2014. Between the shopping, the holiday parties – there’s so much to occupy your time. I always have to remind myself that it is equally as important to buy my daughters Frozen dolls as it is to sign those end-of-year contracts and wrap up outstanding projects. And, of course, we can’t forget the ever important 2015 planning!

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Thanksgiving over already!? As the nights grow longer and the winds blow colder, we move into December. But first! Some highlights from across the interwebs over the month of November.

Horror Vacui

This article discusses the importance – to both value perception and usability – of avoiding clutter in digital design.

“There’s a concept in visual art called horror vacui, or ‘fear of empty spaces.’ It’s the natural tendency of humans to fill empty spaces with stuff…Humans have the same tendency when it comes to visual design.”

- Lukas Mathis,

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InReviewBattleLinkedIn_Dec 2014

Last week, I presented a #1NWebinar, Battle LinkedIn: Law Firms vs. Consulting Firms. I took an in-depth look at LinkedIn and how top consulting firms and law firms are using this increasingly powerful social platform. writes of LinkedIn, “Its importance can’t be denied—especially for B2B.” I couldn’t agree more. Virtually all of the professional services firms we work with have a presence on LinkedIn, and it has grown to become one of—if not the—most important social media platform for professionals.

In comparing how these firms utilize their company profiles, company posts, groups and the maintenance of their leaderships’ profiles, I was able to find correlations between LinkedIn presence, follower activity and engagement. I also learned which of these dimensions makes the biggest difference. But, first, let’s see how the battle turned out.

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A few weeks ago, more than 60 marketers and technologists from 36 leading professional services organizations joined us in Chicago for the 3rd annual One North Experience Lab. This year, the theme was Reimagine Marketing. Over the course of two days, we challenged attendees to take inspiration from the past and mix it with the present to develop agile marketing strategies for the future. To read the experience of one ExLab attendee, check out this post.

Find a short description of each session below, along with a link to watch the presentations and download the presentation slides:

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The One North Experience Lab is a different kind of event, but I suppose that’s to be expected since One North is a different kind of agency. One North is an independent agency with an innovative and inspired nature that is reflected in their brand, their thinking and their work.

Bright and memorable personalities are abundant among the folks at One North, and together they have designed an approach to interactive marketing that’s theirs and theirs alone. The Experience Lab brings this distinctive approach to life in the form of 14 presentations delivered over one and a half days. As each presenter took the floor, you could see how he or she contributes a vital component of an overall campaign.

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DMS Post 3 Header

Digital marketing technology options have multiplied exponentially over the past few years. Navigating the platforms is daunting, but knowing what to do with them can be even more harrowing. Jeff Small, One North’s Director of Technology Solutions, will give tips and techniques to build a solid digital marketing foundation to connect you with clients and prospects, enabling a seamless customer experience across channels.

Over the past few weeks, we have looked at ways that a digital marketing platform can help increase engagement with your customers. While it may seem like you have a lot of work ahead of you, it’s actually easier than you may think to get started. In this, the last post in the series, I will give you some tips on taking the first steps to implement a solid digital marketing technology plan.

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Last week, we held our third annual One North Experience Lab. In the days ahead, we’ll be sharing a recap of the event, slides from the sessions as well as videos from the event. In the meantime, we thought we’d share with you the official Reimagine Marketing playlist!

You will notice these are all cover songs – in the spirit of our Reimagine theme, we thought it appropriate to choose only songs that have been reimagined in their own way. Enjoy!


Battle LinkedIn: Law Firms vs. Consulting Firms

Wednesday, December 3rd

10 AM – 11 AM, CST / 11 AM – 12 PM, EST



During this session, One North Strategist Alex Ziegler takes an in-depth look at LinkedIn and how top consulting and law firms are using this increasingly powerful social platform. She analyzes just how these firms utilize their company pages, updates, groups and individual employee profiles and examines the correlation between presence, follower activity and engagement. Which of these dimensions makes the biggest difference?

In learning how other professional services organizations use LinkedIn, and what works best for them, you can move forward with a more informed strategy for one of the most used social media tools in the professional world.

Meet Our Speaker:
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Another month means another post in our “Best of” Series! Here are some highlights from across the interwebs over the past month. 

Related Content Boosts Pageviews, When Done Right
This article from the Nielsen Norman Group includes some great tips for increasing the likelihood that site users will see and interact with related content within a site.

“Too many websites miss opportunities to engage readers. The problem is often not the content, but its discoverability: it’s about visitors not knowing more of it exists.”

- Hoa Loranger, Nielsen Norman Group

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