Have you ever wanted to know more about how your visitors are interacting with your website? How many people actually click to “Read More” or select various tabs within a mega menu? In-page events such as these offer the greatest insight into how people are consuming web content and what they find most desirable in a webpage. They help us determine how we can improve our sites by connecting visitors with content that is more useful and/or actionable. Tracking page loads alone – something we’ve always been able to do – doesn’t tell the whole story.
Up until now, gaining this level of detail required a developer placing specific code in your site to track each action. This has all changed with the introduction of Google Tag Manager.
WHAT IS GOOGLE TAG MANAGER? 5 THINGS TO KNOW.
Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than forcing you or your IT departments to write or rewrite code.
Google Tag Manager is not a replacement for Google Analytics; rather, it helps you enhance the data you retrieve in Analytics. It works in a similar way to posting a YouTube video on your website. The video technically lives at YouTube.com, but you’re adding it to your page through an embed code.
A key element of Google Tag Manager is the ability to listen for events. Events are actions that a visitor performs on a page. These may be pressing a button, submitting a form, playing a video or numerous other things.
Here are 5 things you need to know to get started: