Digital marketing technology options have multiplied exponentially over the past few years. Navigating the platforms is daunting, but knowing what to do with them can be even more harrowing. Jeff Small, One North’s Director of Technology Solutions, will give tips and techniques to build a solid digital marketing foundation to connect you with clients and prospects, enabling a seamless customer experience across channels.
Imagine you are shopping for a new toaster on your favorite ecommerce site. You visit the site’s home page and are presented with promotions for blenders. Interesting, but you really need a toaster. Though a new blender for margaritas sounds good, you need to stay focused. You browse around the site, check out some toasters, but keep getting promos for those blenders. Annoyed, you browse on, but continue to get pushed by more deals for blenders. Frustrated, you close your browser, vowing to look elsewhere.
While professional services firms aren’t selling blenders or toasters, they have traditionally had similar one-sided conversation, telling the visitor what they offer but not listening to what the visitor really wants.